Thinking about this year ahead, looking through all the plans and complex issues, I had a short YouTube surf and came across these videos and they made me laugh.
Suddenly I thought, if we would lose the ability to make people laugh even when it’s about the biggest and toughest problem ever – we’d simply lose our fight for the climate.
Sarcasm and irony are key communications tools, which we need to use more effectively as a European movement, even when we all know that we are facing doom and gloom in a 4-5-6 degree warmer world. No matter how tiring and challenging our campaigns are going to be, we shouldn’t ever lose our wit and the ability to make fun of ourselves and of those blocking positive change.
Enjoy, and tell me, how do you love Oil? :-)
Oh yeah, and the recent TV ad made in time for America’s biggest climate march – pulled off air in the last minute due to the heavy lobbying effort by Exxon.